Client: Sarabjit Brake Cable

Industry: Manufacturing

Location: Tamil Nadu, India

Partner: JB Experts

Duration: 12+ years

Background

In 2012, Sarabjit Brake Cable, a local manufacturing company based in Tamil Nadu, India, faced a dire situation. Struggling to survive, the company was on the brink of shutting down. Despite their expertise in manufacturing high-quality brake cables, they lacked the resources and knowledge in sales, marketing, and logistics to sustain their business.

The Challenge

Sarabjit Brake Cable’s primary challenges included:

• Declining sales and revenue
• Ineffective marketing strategies
• Poor logistics and compliance management
• Limited client relations and agreements
• Inconsistent packaging and quality standardization

The Solution

Recognizing the potential in Sarabjit Brake Cable’s products, JB Experts entered into a joint venture with the company. JB Experts took on the responsibility of handling:

• Sales and marketing
• Logistics and compliance
• Client relations and agreements

Meanwhile, Sarabjit Brake Cable focused on:

• Manufacturing
• Quality control
• Packaging standardization
• Operations and raw material procurement

Implementation

Within the first two months of the partnership, JB Experts successfully generated significant orders for Sarabjit Brake Cable. This initial success laid the foundation for a thriving collaboration. The comprehensive approach included:

• Developing targeted marketing campaigns to reach potential clients in Europe and Africa.
• Streamlining logistics to ensure timely and efficient delivery of products.
• Ensuring compliance with international standards and regulations.
• Establishing robust client relations to build long-term partnerships.

Results

The joint venture between Sarabjit Brake Cable and JB Experts yielded remarkable results:

• Increased Sales: Within the first two months, orders surged, leading to the shipment of over four containers per month to Europe and Africa.
• Sustained Growth: Over the past 12 years, the partnership has flourished, with both companies sharing ethical and business values.
• Expansion: To meet growing global demand, a new manufacturing unit was established. The company is now expanding into Australia, Singapore, and other countries, with a significant interest from South America.

Conclusion

The partnership between Sarabjit Brake Cable and JB Experts has been a transformative journey. From the brink of closure to becoming a globally recognized manufacturer, Sarabjit Brake Cable’s success story is a testament to the power of strategic collaboration. JB Experts provided the necessary expertise in sales, marketing, and logistics, while Sarabjit Brake Cable continued to excel in manufacturing and quality control. Together, they have built a resilient and thriving business poised for continued global expansion.